Tiers differ in volume only — never quality. Every lead at every tier is fresh, consent-certified, in your filters, and sold to one agent, once, forever.
The launch tier. Roughly $50–80 per lead, every one exclusive to you, delivered in real time, covered by the refund standard below. Pick your state(s) and vertical; routing matches automatically.
Apply for SilverSame lead, more of them. Gold opens once ad spend in your state supports the volume — waitlist members get first claim, in order.
Join the Gold waitlistFull-pipeline volume for producers and small agencies. Same lead, same standard, at scale. Limited seats per state by arithmetic, not marketing.
Join the Black Label waitlistWhy seats are limited: each lead is sold to exactly one agent, so each state supports a limited number of subscribed agents. Ad spend in your state produces a finite number of leads per week, and every subscribed agent is promised their volume, exclusively. When a state fills, it closes until ad spend grows.
Leads don't pay your bills. Policies do. The per-lead price is the sticker; the per-policy cost is what you actually pay.
Take what you actually spent on your last order of cheap leads. Divide it by the policies you actually issued from that batch — issued policies, not appointments. That's your real cost per policy, and for most agents buying recycled leads it's brutal. Our side of this math goes in the Proof Ledger as we earn it.
A $50 exclusive lead that closes beats a $7 recycled lead that never answers. Every time.
Flag it with a quick reason. Credit issued. No "quality review committee," no proving a negative, no fights.
One agent, once, forever. Not "exclusive for 24 hours," not "capped at five buyers." When you buy a lead, no other agent has ever had it and no other agent ever will — the routing system physically cannot deliver a lead twice. And no Black Label lead is ever resold in any form.
Four verticals: final expense, mortgage protection, IUL, and annuity. You filter by the state(s) you're licensed in plus your vertical. Availability per state depends on ad spend — that's why the application asks which states you're licensed in, so we open where agents are waiting.
Our own ads, written for people actively thinking about coverage. The customer fills out a form about life insurance, on purpose, and a TrustedForm certificate documents the exact form, time, and device. Nothing is scraped, bought from an aggregator, or generated with gift-card bait.
Because every applicant is checked against the national producer registry (NIPR) before a spot is confirmed. Exclusive leads only stay exclusive if every buyer is a real, licensed agent — the verification protects the same promise you're buying. Your NPN is public professional information, never sold or shared.
If within 24 hours of delivery it's a disconnected/wrong number, outside your filters, a duplicate, or someone with no record of requesting info — flag it with a quick reason and it's replaced or credited. The full standard is published above and doesn't change based on who's asking.
Because exclusivity is arithmetic. Ad spend in each state produces a finite number of leads per week, and every subscribed agent is promised their full volume, exclusively. We onboard agents only as fast as real lead flow supports — the alternative is overselling, which is the exact game every other vendor plays.
A licensed life insurance agent — not a marketing company that's never dialed a lead. I built Black Label because I bought the $600 batches that went nowhere, and I worked these exact leads and wrote policies off them before selling a single one. When you apply, the reply comes from me.
That's the honest framing of your risk — and it's published, not promised.
Apply for Access