Tiers differ in volume only — never quality. Every lead at every tier is fresh, consent-certified, in your filters, and sold to one agent, once, forever.
Every agent gets exactly one run through the Proving Ground. Same leads, same Handshake, same two minute Drop as Black Label, nothing watered down. Prove our leads to yourself on a fixed bill, then pick your lane.
One run per agent, ever. Upgrade to a weekly tier within 30 days and $250 comes off your first week.
Apply for the Proving GroundEnough volume to keep a full-time producer dialing all week — same lead, same standard, just more of them.
Apply for GoldFull-pipeline volume for producers and small agencies — the most of a scarce, exclusive resource you can reserve in one state. Same lead, same standard, at scale. Seats per state are limited by arithmetic, not marketing.
Built for closers who already know their contact to close. If that's not you yet, start in the Proving Ground.
2 Black Label seats per state. When a state is full, it's full.
Apply for Black LabelNot ready to reserve a weekly seat?
Pick your number. Same exclusive leads, same Handshake, same two minute Drop. Weekly members fill first and packs fill from what's left, so your count is guaranteed but the pace depends on your state. Any leads we haven't delivered yet are refundable whenever you ask.
Want them at $50? Weekly tiers fill first and cost less per lead.
Apply for accessWeekly tiers have no contracts. Cancel anytime. Weekly volume is a target with automatic make-good credits, never a gamble. The Proving Ground is a one-time run of 20 leads; if we come up short by day 21, the difference is refunded.
Same ~$50-per-lead rate at every weekly tier — there's no bulk discount, because there's no bulk. Each lead costs the same to produce and is sold once, so a bigger tier just reserves more of a scarce resource, never a cheaper one. The Proving Ground runs at $35 a lead because it's a one-time proving run we price at cost, not a discount you can repeat. Lead Packs run at $60 a lead: a one-time pack asks nothing but a single payment, so the discount is for commitment, and weekly members pay less per lead.
Why seats are limited: each lead is sold to exactly one agent, so each state supports a limited number of subscribed agents. Ad spend in your state produces a finite number of leads per week, and every subscribed agent's full target volume is reserved for them, exclusively. When a state fills, it closes until ad spend grows.
Leads don't pay your bills. Policies do. The per-lead price is the sticker; the per-policy cost is what you actually pay.
Take what you actually spent on your last order of cheap leads. Divide it by the policies you actually issued from that batch — issued policies, not appointments. That's your real cost per policy, and for most agents buying recycled leads it's brutal. Our side of this math goes in the Proof Ledger as we earn it.
A $50 exclusive lead that closes beats a $7 recycled lead that never answers. Every time.
Flag it with a quick reason. Credit issued. No "quality review committee," no proving a negative, no fights.
One agent, once, forever. Not "exclusive for 24 hours," not "capped at five buyers." When you buy a lead, no other agent has ever had it and no other agent ever will — the routing system physically cannot deliver a lead twice. And no Black Label lead is ever resold in any form.
Four verticals: final expense, mortgage protection, IUL, and annuity. You filter by the state(s) you're licensed in plus your vertical. Availability per state depends on ad spend — that's why the application asks which states you're licensed in, so we open where agents are waiting.
Our own ads, written for people actively thinking about coverage. The customer fills out a form about life insurance, on purpose, and a TrustedForm certificate documents the exact form, time, and device. Nothing is scraped, bought from an aggregator, or generated with gift-card bait.
Because every applicant is checked against the national producer registry (NIPR) before a spot is confirmed. Exclusive leads only stay exclusive if every buyer is a real, licensed agent — the verification protects the same promise you're buying. Your NPN is public professional information, never sold or shared.
If within 24 hours of delivery it's a disconnected/wrong number, outside your filters, a duplicate, or someone with no record of requesting info — flag it with a quick reason and it's replaced or credited. The full standard is published above and doesn't change based on who's asking.
Your weekly tier has a target — Gold about 12, Black Label about 30 — at a flat ~$50 per exclusive lead. Some weeks run hot, some run light. If a week comes up short of your target on our end, we automatically credit the difference toward your next week. You never pay for a lead you didn't receive. (If you pause your own status or narrow your states or verticals, that's your call — those aren't counted as a shortfall.) The Proving Ground works differently: it's a one-time run of 20 leads, and if we come up short by day 21, the difference is refunded rather than credited.
Because exclusivity is arithmetic. Ad spend in each state produces a finite number of leads per week, and every subscribed agent's full target volume is reserved for them, exclusively. We onboard agents only as fast as real lead flow supports — the alternative is overselling, which is the exact game every other vendor plays.
Yes. A Lead Pack is a one-time purchase of 10 to 50 exclusive leads at $60 each, no subscription. The trade-off is honest: weekly members fill first, so a pack fills from what's left in your state. Your count is guaranteed, the pace depends on your state, and any leads we haven't delivered are refundable whenever you ask. If you want a steady weekly flow at $50 a lead, a weekly tier is the better deal.
A licensed life insurance agent — not a marketing company that's never dialed a lead. I built Black Label because I bought the $600 batches that went nowhere and wanted the lead I'd actually want to dial. When you apply, the reply comes from me.
That's the honest framing of your risk — and it's published, not promised.
Apply for Access